Fourth-generation potato farmer Ron Offutt worked in the fields alongside his father throughout his school years and post-college until 1968 when the opportunity to expand the family enterprise led to the purchase of a John Deere dealership in Casselton, North Dakota. Offutt leveraged the assets he had by selling 160 acres of farmland and a potato warehouse, and taking a loan from his grandmother.
Given Offutt’s natural business style, along with his understanding of what customers needed to succeed, the store soon prospered. Customers in the area came to know Offutt’s store as a trusted industry resource and a place where they would receive individualized care and respect — characteristics still ingrained in the company’s business practices today. With the knowledge gained from launching the initial store, RDO Equipment Co. grew to become a provider of state-of-the-art products and support for the agriculture and construction industries.
Today the company owns and operates more than 60 dealerships in nine states, selling quality brands such as John Deere, Vermeer, and Topcon, and employing more than 1,900 people who focus on agriculture, construction, environmental, tree care, underground, and machine control. In addition, the company currently operates in several international partnerships, including multiple locations in Mexico, Russia, Ukraine, and Australia