| Strategic partner | LeBron James |
| Strategic partner | Fenway Sports Management |
| Start Date | 2011-00-00 |
| Is Current | yes |
| Notes | In April 2011, FSM entered a long-term deal with LRMR Ventures, the management company for four-time NBA Champion LeBron James to secure exclusive, global marketing and sponsorship opportunities for James – a deal that was extended in 2022 into a lifetime partnership. |