| Notes |
Rocketer
Total Duration3 yrs 2 mos
TitleHead of Analytics and Performance
Dates EmployedFeb 2015 – Dec 2016
Employment Duration1 yr 11 mos
LocationLondon
Client Services: Managing relationship with key clients, presenting results, managing delivery of new analytics and advertising products between client and dev team.
Analytics: Managing the production of analytics reports for internal and external consumption. Designing new analytics solutions for development.
Marketing Consulting: including cross-channel planning & sales strategy development.
Sales: Develop opportunities from lead to contract. Oversee and manage sales pipeline.
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TitleBusiness Development Manager
Dates EmployedNov 2013 – Jan 2015
Employment Duration1 yr 3 mos
Product management: Designed and managed the delivery of an rule-based management tool. Eliminating need for anything but strategic management of scaled Facebook campaigns.
Analytics: Produced analytics focussed on finding solutions to problematic campaigns.
Sales: Designed and presented campaign proposals to prospective clients, as well as general responsibility for the sales list
Strategic development: Brokered a data-sharing deal to expand our targeting parameters in the financial sector.
Fund-raising: Helped develop the pitch-deck for latest investment round. |