CrossFit and Reebok have/had a generic relationship

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Crossfit games sponsor Reebok
Notes Reebok, a major sponsor of the annual athletic competition the CrossFit Games, confirmed to TODAY in a statement that it's ending its partnership with the company. "Our partnership with CrossFit HQ comes to an end later this year," it stated. "Recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ. We will fulfill our remaining contractual obligations in 2020. We owe this to the CrossFit Games competitors, fans and the community."