| Notes |
Among the marketing tactics by Johnson & Johnson companies cited in the Oklahoma lawsuit were a website called “Prescribe Responsibly” and a brochure called “Finding Relief.”
The Prescribe Responsibly website, run by another Johnson & Johnson company, Janssen, advised patients that “while [addiction] concerns are not without some merit, it would appear that they are often overestimated.”
Janssen also distributed a patient guide in 2009 that sought to counter the “myth” that opioids are “always addictive.” Instead, the brochure said, they are “rarely addictive” when used properly. |