| Notes |
Scientific Learning
Total Duration5 yrs 9 mos
TitleSVP Inside Sales and Marketing
Dates EmployedMay 2011 – Nov 2012
Employment Duration1 yr 7 mos
LocationOakland, CA
• Led the sales model company transformation to a SaaS business with cloud-based learning game platform
• Managed and grew marketing, business development, lead generation, inside sales, account renewal, and professional services teams
• Oversaw all aspects of marketing for the company inclusive of customer acquisition, branding, marketing communications, demand generation, social media, search, events, and analytics.
• Defined strategy and oversaw CRM and marketing automation tools to manage customer life-cycle from lead to sales renewal and expansion
• Restructured sales team, redesigned compensation plans, and simplified product bundles and pricing models to transition to a SaaS model See less
TitleSVP Marketing and Product Management
Dates EmployedMar 2007 – Sep 2011
Employment Duration4 yrs 7 mos
LocationSan Francisco Bay Area
• P&L responsibility for international, consumer and reseller channels
• Led the product design, product management, instruction, and marketing teams with measurable results and strong ROI
• Developed direct to consumer channel with launch of market’s first online, reading tutoring service for learners at home See less |