Bozell Worldwide Inc. and True North Communications have/had a hierarchical relationship

Subsidiary Bozell Worldwide Inc.
Parent True North Communications
Start Date 1998-01-00
Notes In January of 1998 an unexpected development occurred when True North Communications, Inc., an advertising and communications agency located in Chicago, Illinois with approximately $2 billion in billings and the owner of Foote, Cone & Belding, acquired BJK&E in a brief courtship. True North, looking for a White Knight to help it resist a hostile offer from Publicis SA, one of France's most prominent ad agencies, found the perfect partner in BJK&E. The combination of the two agencies created the sixth largest advertising firm in the world.
Updated about 7 years ago