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Director of Marketing
Company NameSan Francisco State University
Dates Employed2017 – Present
Employment Duration1 yr
LocationSan Francisco Bay Area
College of Extended Learning at SFSU prepares individuals from around the world for career advancement or career changes through various continuing education programs.
Director of Marketing
• Leading CRM implementation using Salesforce and Pardot for Marketing to help with strategic growth for the college in the global education market.
• Leading the website redesign process to enhance the UX for the prospects, current students and internal stakeholders.
• Led the development of various marketing materials – print and digital for all domestic and international programs to support the needs of Program, Recruitment and Enrollment for both domestic and international students.
• Social Media – currently focusing on organic growth on Facebook, LinkedIn and Twitter using SEM and SEO strategies.
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