||NEW YORK (February 25, 2015) – The U.S. Fund for UNICEF today announced the launch of UNICEF Kid Power, an innovative child health initiative that encourages elementary school-age kids in the United States to get physically active in order to help save the lives of their peers in developing countries. Kicking off in New York, Boston and Dallas in March 2015, the month-long initiative will leverage the power of technology together with movement-based curriculum and activities to promote fitness among American students. Kid Power will simultaneously help UNICEF—the world’s largest purchaser and distributor of Ready-to-Use Therapeutic Food—provide lifesaving nutrition to severely malnourished children around the world.
UNICEF Kid Power is sponsored by the George Harrison Fund for UNICEF and backed by Mayors Bill de Blasio (New York), Marty Walsh (Boston) and Mike Rawlings (Dallas), and supported by local sports teams and players including the Boston Celtics, Boston Bruins, Brooklyn Nets and Dallas Mavericks. Over the course of the 30-day program, sports teams will encourage kids to stay active by cheering them on with classroom visits, recognizing the young philanthropists at home games and more.