Herb Scannell is responsible for growing the BBC brand and the business across all divisions in the U.S. and Canada, the BBC's largest market outside the UK. He also sits on BBC Worldwide's Executive Board and holds global responsibility for advertising sales. Prior to joining the BBC, Scannell spent much of his career at Viacom. As Vice Chairman of MTV Networks and President of Nickelodeon Networks he oversaw all creative and business operations for a portfolio of brands including Nickelodeon, the #1 rated network in cable TV for 10 years running, TV Land, the cable home of classic TV and Spike TV, America's first network for men After becoming President of Nickelodeon in 1996, he successfully expanded Nickelodeon's brand into feature films, consumer products, magazines, online, live theatrical shows and built the first new animation studio in Los Angeles in 40 years, creating hits including Spongebob Squarepants, Hey Arnold and Fairly Odd Parents. Prior to joining Nickelodeon and MTV Networks, he held various marketing and promotional positions in pay TV at The Movie Channel and Showtime. In 2006 he left Viacom to launch Next New Networks, a company set up to produce and distribute micro-television networks on the internet. The company was a first mover in on line video and was eventually sold to Google /YouTube and renamed YouTube Next. Additionally, he just completed his term as Chairman of the Board of NY Public Radio home of WNYC and WQXR and remains an active board member. He also serves on the Board of Ballet Hispanico, a leading Hispanic dance and cultural institution based in the city. He's a graduate of Boston College with a Bachelor of Arts. Married to Sarah Reetz, they are parents to two young girls and reside in New York City.