Janice Chaffin is group president, Consumer Business Unit, responsible for the worldwide consumer business. In this role she leads engineering, sales, alliances, marketing, public relations, and customer care. As the first CMO at Symantec, Chaffin built a global marketing operation that has gained broad industry recognition, including being named as a leader in the IDC Marketing Performance Matrix. In 2005, she integrated marketing teams from the VERITAS and Symantec merger creating a new marketing infrastructure for one of the largest software companies in the world. As Symantec has grown, Chaffin globalized its marketing function, expanding the consumer, enterprise, field, partner, and corporate marketing efforts. She created new customer segmentation models and introduced innovative marketing tactics including the use of social media. To improve marketing efficiencies, Chaffin created a formal marketing operations team closely aligned with sales which plans, monitors, and measures campaign results. Prior to Symantec, Chaffin spent 21 years at Hewlett-Packard (HP) in marketing and general management. As a founding member of HP’s Unix server business unit, Chaffin played a key role in building the multi-billion dollar business, achieving market leadership in various segments, and bringing the first mainframe class systems to market. She established the HP Solutions organization which included software development labs in India, Japan and the U.S. and also created the HP Enterprise Marketing and Solutions organization through the merger with Compaq. Chaffin graduated summa cum laude from the University of California, San Diego. She earned a master’s degree in business administration from the University of California, Los Angeles where she was a Henry Ford Scholar.