In April 2007, the Neuroscience Imaging Center was founded by Dr. Gazzaley as an MRI facility on the UCSF Parnassus campus. The goal was to provide imaging services and expertise for scientists at UCSF and around the San Francisco Bay Area. The emphasis was on functional neuroimaging (fMRI), which necessitated an integration of additional technologies to present visual and auditory environments and record complementary data (e.g., EEG, eye-movements, heart rate, vocal responses) within the scanner.