Rod Perth

Rod Perth, President and CEO of NATPE||Content First, has overall responsibility for the vision, strategic evolution, marketing, programming and financial/administrative operations of the organization. Reporting to the Executive Committee and the Board of Directors, he leads a senior management team made up of six direct reports and a total staff of 20 people. Mr. Perth is a proven television and new media executive with a comprehensive record of managing both business and creative demands for broadcast and cable television platforms. This experience includes developing and managing advertiser relationships, strategic planning, marketing, managing profit and loss objectives, developing and creating scripted and reality content, finding partners for international co-productions, managing affiliate distribution, and exploiting new digital opportunities at a time of disruptive change to traditional broadcast models. Prior to joining NATPE, Mr. Perth was Founder and President of RHP Media Consulting, specializing in strategic consulting and planning for digital media, broadcast, cable and new media initiatives. Management positions include ad sales, development, production, and marketing for CBS Television, the USA and SyFy Channels, and Jim Henson Studios. Startup experience includes being a partner, co-founder and President of Television for ReelzChannel, a cable network that may be the last independent network ever successfully launched in today’s vertically integrated media environment.