Yaccarino will be joining Twitter, where she will be the social platform’s new CEO. Twitter owner Elon Musk announced Yaccarino’s hire Friday. Yaccarino “will focus primarily on business operations, while I focus on product design & new technology,” Musk tweeted. The Penn State alumna is currently the chairman of global advertising and partnerships at NBCUniversal, where she worked for over a decade. While keeping her duties at NBCU, in February 2023, Yaccarino was also appointed chair of the board of YMU - a transatlantic talent management company whose clients include Paris Hilton and Emily Ratajkowski. Yaccarino and her husband share two children together - Christian and Matthew. Yaccarino’s son, Matthew, is the director of sales at Studio71, while her daughter, Christian, is a pediatric nurse at New York Presbyterian Hospital.