Established by Genspect as a platform for anti-trans parents to tell anti-trans stories. The group talks about using the strategy of using respectful language rather than "deluded, mentally ill children" because it will be more successful in getting the media to talk to them and "schools to listen and stop socially transitioning kids." They promote Genspect's "Gender Giraffe" to replace the "Gender Unicorn" and reinforce the gender binary and biological sex (including that all intersex people are either male or female). They call gender affirming care for youth "the greatest medical scandal of all time."