Mitchell & Ness was founded in Philadelphia in 1904, and in 1933 began making on-field uniforms for the NFL’s Philadelphia Eagles. The business pivoted in 1983 after a customer asked for repairs to his vintage St. Louis Browns jersey, and Mitchell & Ness executives realized the company owned thousands of yards of discarded wool flannel that could be used for nostalgia products. Now Mitchell & Ness is the premier seller of throwback jerseys and retro apparel across the MLB, NFL, NBA, NCAA and MLS. The throwback apparel brand purchased in 2022 by Fanatics and a large group of celebrities. . Celebrities who invested in the Mitchell & Ness alongside Fanatics include Jay-Z, LeBron James, Kevin Durant, Joel Embiid, Kevin Hart and Meek Mill. The new CEO of Mitchell and Ness, Eli Kumekpor will be based in Irvine, Calif., and report to Joe Bozich, CEO of Fanatics Vertical Brands.