Ultimum Limited

Lobbyist opposed to UK petrol cars ban is director of fuel additive firm: "Howard Cox, who runs the FairFuelUK campaign, is heavily involved with the all-party parliamentary group (APPG) on fair fuel, which recommended last year that ministers urgently look at fuel additives, saying these reduced emissions by more than 50%. An investigation by the environmental research group DeSmog has found that Cox is one of two directors of a company called Ultimum, which markets an additive that it describes as “the 21st-century vehicle emissions solution”. Cox was heavily involved in the all-party group report, which argued that the government should drop its proposed ban on new petrol and diesel cars and vans from 2030, citing a series of reasons. His commercial interest was not listed. The other Ultimum director is the former Liberal Democrat MP Lembit Opik, who works with a motorcycling campaign group and was quoted in the report." https://www.theguardian.com/environment/2022/mar/02/lobbyist-opposed-to-uk-petrol-cars-ban-is-director-of-fuel-additive-firm The company was dissolved on 20 December 2022.