As part of the San Francisco Museum of Modern Art (SFMOMA)’s expansion project, the museum has gone beyond its walls and directly into the community with extensive off-site programming while its building is temporarily closed for construction from June 3, 2013, to early 2016.
Since SFMOMA’s founding in 1935, the museum has drawn nearly 23 million visitors, 50 percent of them since moving to its current location on Third Street in 1995. Over the past 17 years, San Francisco’s South of Market neighborhood has grown up around the museum: new hotels, retail, restaurants, and residential properties were built and continue to thrive, all contributing to the tax base and economic vitality of the city. In 2016, SFMOMA’s new home will again transform the neighborhood as a major tourist attraction and as an employer: upon completion of the expansion, SFMOMA anticipates an over 20 percent increase in number of employees, as well as a 20 percent growth in its audiences, which averaged 650,000 annually in the years leading up to the museum’s temporary building closure for construction. The expansion will create more than 1,400 new jobs in construction and related areas, and SFMOMA will be an even greater economic stimulant when it expands its operations and purchases of goods and services from Bay Area businesses.
To date, SFMOMA has raised more than $570 million toward its $610 million capital campaign goal—a total that includes funds for both construction and endowment.