CrossCheck was founded by Josh Richards, who has a following of tens of millions across digital platforms and is active as an influencer, entrepreneur, musician and actor, among other disciplines. He heads up CrossCheck Studios, a joint venture production company launched with partners including Mark Wahlberg. He is also co-founder of TikTok management and production company TalentX and co-hosts the BFFs Podcast with Dave Portnoy, founder of Barstool Sports. Divisions of CrossCheck Holdings include CrossCheck Studios, a production company focused on Gen Z content creators that was created with Wahlberg, Archie Gips and Steve Levenson. The company also has sports agency CrossCheck Sports and HawkeZ, a marketing agency for brands catering to youth audiences. Sawtelle will help lead CrossCheck alongside Richards’ business partner, Michael Gruen, who is also co-president. ICM will continue to rep the company and its principals and expressed support for Sawtelle’s move.