MIT Auto-ID Center

Dick Cantwell is an MIT Affiliate at the School of Engineering and Auto-ID Laboratory at the Massachusetts Institute of Technology. His focus is creating business value in the networked digital economy. As Vice President - Cisco Systems, he led strategy and innovation consulting at the intersection of business process and technology. Prior to that, Cantwell directed consumer marketing, advertising, new product development and business transformation at Procter & Gamble, Gillette and Johnson & Johnson. He led P&G/Gillette’s pioneering involvement in RFID and helped establish the Auto-ID Center at MIT. He served as Chairman of its Board of Overseers and then Chairman of the Board of Governors for GS1 EPCglobal, developing many of the key global industry RFID standards for product identification, supply chain visibility and electronic data exchange. Cantwell has spoken at MIT, Stanford and Oxford, as well as keynoted major international industry conferences including the NRF’s Big Show, and served as advisor to several start-ups including OAT Systems, Mojix and Alien Technology. He received the New England Business and Technology Association Award for Innovation, appeared on Computerworld’s list of the Most Powerful People in Networking, was selected one of the Top 25 Consumer Product Visionaries by Consumer Goods Technology, has been named one of Advertising Age’s Top 100 Marketers and was a Cannes Advertising Award winner. Cantwell is a graduate of Harvard University and received his master’s degree in business administration from Dartmouth College