ReThink Innovation of Storage The light bulb. The car. The telephone. All of these inventions had profound impacts on the world and people’s lives. So what’s next? Natural Human-Machine interfaces, autonomous car, artificial intelligence will bringing yet another wave of invention that will shift the trajectory of society in stunning and positive ways. These systems require instant, ubiquitous access to Data.Data is becoming the “New Air”, wherever, whenever, always available. But to make Data truly ubiquitous, inventors have to rethink the status quo. New technologies are needed to architect systems with no latency, high energy efficiency, high capacity and screaming fast performance. That’s where Crossbar ReRAM comes in. Crossbar was founded in 2010 to commercialize a radically different approach to non-volatile memory called ReRAM. A unique memory technology that can be integrated inside a system-on-chip or produced as a standalone memory chip, Crossbar ReRAM is playing an important role in enabling this new world. ReRAM makes tightly integrated compute/storage subsystems possible, freeing designers from the traditional bus-based storage architectures.