50 years ago, management consulting was a novel concept that had barely made it across the Atlantic. In 1967, at just 29 years old, Roland Berger establishes "Roland Berger International Marketing Consultants", a small Munich-based consultancy firm consisting of two members: Roland Berger and his assistant. His background at that time: a degree in business administration and economics, and professional experience as a partner at the American-Italian joint venture Gennaro-Boston. He is also already a serial entrepreneur – as a student he successfully started and ran his own launderette as well as a beverage business. It is precisely this 'can do' start-up mentality that still epitomizes what our consultancy offers our clients, today more than ever.