Bracken joined Logitech as president in April 2012, and assumed the role of chief executive officer in January 2013. He brings to Logitech nearly thirty years of experience in product, people and brand management through design. Prior to joining Logitech, Bracken was executive vice president of Whirlpool Corporation and president of Whirlpool EMEA, where he guided the company through the economic downturn of 2008. Previously, he was with Procter & Gamble, most recently as the president of Braun, the home appliance business. In addition to a total of twelve years with Procter & Gamble – in executive management positions as well as earlier years in brand management – Bracken served with General Electric Company for five years, most recently as the general manager of Consumer Home Service. He began his career with Arthur Anderson and then PepsiCo. Bracken is on the Board of Dean Advisors of Harvard Business School and serves on the board of directors of Life Biosciences, a longevity company. Bracken holds an M.B.A. from Harvard Business School and a B.A. in English from Hendrix College in Arkansas.