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According to the Guardian, in 2014 “MoD officials worked with SCL Group on ‘Project Duco’ to analyse how people would interact with certain government messaging.”
The project was carried out by the MoD’s Defence Science and Technology Laboratory (DSTL), which is focused on maximising “the impact of science and technology for the defence and security of the UK.”
Project Duco was part of the government’s “human and social influence” work, and SCL was paid £150,000. It assessed how Target Audience Analysis (TAA) could “contribute to the government’s strategic communications.”
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