Notes |
Working with three divisions of the IBM Corporation, Mr. Lieberman created the launch campaign for its extraordinarily successful MRP (Material Requirements Program). Frank created and implemented the promotional and sales programs for the launch of the prescription drug Valium. Mr. Lieberman’s marketing company, Entmark Group Ltd., was a forerunner establishing blueprints for today’s multi-faceted entertainment companies entering the emerging cross electronic media superhighways (cable, Internet, new publishing, etc.). His understanding of future entertainment delivery systems put his company in a unique position to benefit firsthand from these profitable areas. Following the 9/11 attacks, a second company founded by Mr. Lieberman pioneered the wide scale introduction of additional various elements of his unique cross-media concepts and developments. |