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PAMELA RUTLEDGE
MEDIA PSYCHOLOGIST | MOTION PICTURES AND FILM
Orange County, CA Facebook Twitter LinkedIn
Hi, I'm Dr. Pamela Rutledge. I help companies and brands understand their customers with data strategies based on psychological science.
PAMELA RUTLEDGE'S BIO:
Dr. Pamela Rutledge is an expert in media psychology--applying psychological science to media and technology design and use. She identifies and analyzes consumer narratives, needs and goals to build audience profiles, and strategies for customer engagement and data analysis. Rutledge writes and speaks on how to use storytelling in media to persuade and create meaning, the impact of social media on behavior, and she consults on a variety of media and technology projects. Dr. Rutledge uses the science of human behavior, emotion, cognitive and neuroscience to identify the drivers of purchase intent, meaning and experience. Clients include Warner Bros., 20th Century Fox Films, OWN, Saatchi & Saatchi, Vodafone, Children’s Hospital Boston, KCET, and New Leaders Council. Dr. Rutledge is Director of the Media Psychology Research Center and is faculty at Fielding Graduate University. Dr. Rutledge has published both academic and popular work and speaks internationally.. A blogger for PsychologyToday.com, she is also a frequent expert source for the media on social media, technology and popular culture, including NY Times, The UK Guardian, BBC4, HuffPost Live, PC World, Seventeen Magazine, San Francisco Chronicle, Good Morning America, ABCnews and USAToday. She holds a PhD from Fielding, an MBA from the Drucker School of Management and a BA from Pomona College.
PAMELA RUTLEDGE'S EXPERIENCE:
Consultant/Strategist at Rutledge LLC
2010 - Present
Using behavioral science, emotion and neuroscience for brands and organizations to understand and predict audience engagement
Faculty at Fielding Graduate University
November 2008 - Present
Courses: Audience Engagement, Persona Development, Branding and Transmedia Storytelling, Psychology of Website Design, Media Psychology Foundations
Director at Media Psychology Research Center
July 2007 - Present
Management, assessment, education, and project development that support the Media Psychology Research Center's goals of closing the gap between research and practice to create media technologies that facilitate positive individual and social goals.
Instructor at UC Irvine Extension Social Media Certificate Program
June 2009 - June 2017
Courses: Social Media and Audience Profiling, Transmedia Storytelling, and Persuasive Communications in a Transmedia World, Communicating through Presentations
Adjunct Faculty at Massachusetts School of Professional Psychology
June 2012 - June 2015
Faculty, Media Psychology and Leadership Psychology Courses: Becoming a 21st Century Leader, Narrative and Immersive Media, Advanced Topics
Therapist at Wilkins Center for Eating Disorders
1998 - 2000
Therapist for eating, mood, and lifestyle issues
Brown Design
January 1980 - March 1992
Owner - Designed and produced media communications and recruiting materials for educational and financial institutions
PAMELA RUTLEDGE'S EDUCATION:
Fielding Graduate University
2005 – 2008
PhD
Claremont Graduate University - Peter F. Drucker and Masatoshi Ito Graduate School of Management
1986 – 1988
MBA
Concentration: Finance & Accounting
Pomona College
1971 – 1975
BA
Concentration: Art |