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Senior Vice President, Communications and Public Affairs
Company NameEntertainment Software Association
Dates EmployedApr 2018 – Present
Employment Duration1 yr 7 mos
LocationWashington and New York City
Reporting to the CEO, the role is responsible for the communications and public affairs agenda for the trade association responsible for representing the $43.4 billion US video game industry in the United States. The role spans the complete gamut of communications including media relations, issues management, member development and retention, research and digital marketing.
Key responsibilities include:
• Media relations and Issues Management
• Federal and state advocacy programs
• Industry brand campaign management
• Production and management of E3 trade show (70,000 people)
• Research and Analytics
• Digital Marketing
A key component of the role is related to Issues management and public policy communications programming that builds advocacy and defends the industry against harmful public policy discussions including:
• World Health Organization assertion that video games are addictive
• POTUS & State claims of a correlation between media violence and real-world violence
• State and Federal concerns about screen time and children
• FTC public workshop on Loot Boxes and Video Games Business Mechanics
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