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The Institute for Creative Technologies (ICT) is a research institute of the University of Southern California located in Playa Vista, California. ICT was established in 1999 with funding from the US Army.[1]
The idea to create the ICT, originated from discussions between US Army leadership (four-star general Paul J. Kern) and Disney Imagineering president Bran Ferren, on how to gain access to Hollywood entertainment industry expertise in high-technology areas such as computer-based Modeling & Simulation, and Virtual Reality.[2] The name was derived from Ferren's title at The Walt Disney Company.[3]
It was created to combine the assets of a major research university with the creative resources of Hollywood and the game industry to advance the state-of-the-art in training and simulation. The institute's research has also led to applications for education, entertainment and rehabilitation, including virtual patients, virtual museum guides and Academy Award-winning visual effects technologies.[4] Core areas include virtual humans, graphics, mixed-reality, learning sciences, games, storytelling and medical virtual reality. |