||Senior Marketing Manager
Company NameHughes Network Systems (aka The DIRECTV Group)
Dates EmployedAug 1998 – Sep 2007
Employment Duration9 yrs 2 mos
Diverse responsibilities required involvement in a wide variety of activities ranging from strategy and concept to ground level implementation.
• Communications: Developed concept and launched HNS’s first customer support website. Grew registered users from zero to more than 200,000 (better than 85% of our customer base). Launched two e-newsletters for HughesNet customers and resellers to improve communication and loyalty. Wrote, edited, and managed newsletter distribution. Developed concept and launched the HughesNet Partner Extranet website, which served 2,000 independent dealers nationwide. Wrote script for TV segment and served as the on-air personality.
• Partner/Channel Management: Improved channel support resources yielding the highest percentage of sales from indirect channels in company history. Manage marketing efforts within the retail sales channel (Best Buy, Radio Shack, Intel, Earthlink, etc.) including recruiting new stores, training, & communications.
• Project Management: Took the lead on a lingering effort that was discussed for almost a year and implemented within two weeks, producing an additional 500 sales and $30k in revenue per month. Led a complicated year and a half long effort to consolidate bandwidth allocation. This program required significant customer participation and saved over $500k per month.
• Service Development/Improvement: Developed upgrade programs and co-marketing agreements that produced >$5M in annual sales and increased monthly service revenues by almost $2M. Represented the Marketing Dept. for cross-functional teams concerning product/service development. Led high profile project to transition thousands of AOL customers. See less