Joined SoftBank in 2013, when the Japanese firm bought Brightstar, a phone distribution company Claure ran. Son tapped him in 2014 to run Sprint, which he helped turn around prior to the company’s pending sale to rival T-Mobile US Inc. He remains executive chairman of Sprint.
Claure is currently chief operating officer of SoftBank Group, CEO of its international operations and a member of its board. He also oversees the firm’s $5 billion technology fund focused on Latin America, which it launched this year.SoftBank Group Corp. is tapping Marcelo Claure to help turn around WeWork, after ousting co-founder and Chief Executive Officer Adam Neumann from the corner office in September 2019.
Masayoshi Son, the head of SoftBank, WeWork’s largest investor, has asked the former chief executive officer of Sprint Corp. to take a more hands-on role helping oversee a cleanup of the office-rental company from his position at SoftBank
Marcelo Claure is President and CEO of Sprint Corporation. Under Marcelo's leadership, since August 2014, Sprint has dramatically improved its network performance, delivering the greatest value to consumers and pioneering revolutionary approaches to wireless service. Sprint introduced leasing to the U.S. wireless industry, created the iPhone Forever program and rolled out Direct 2 You – an unprecedented service that brings the in-store experience to customers' homes or offices.
Prior to Sprint, Marcelo founded Brightstar Corp. in 1997 and soon transformed the company from a small Miami-based distributor into the largest global wireless distribution and services company in the telecommunications industry. Brightstar was recognized as the largest Hispanic-owned business in the United States every year from 2007 to 2013 (with the exception of 2010). Before founding Brightstar, Marcelo was an entrepreneur operating a rapidly growing wireless retail business.
In 2014, Marcelo's passion for soccer led him to partner with David Beckham and Simon Fuller to launch Miami Beckham United, a venture to establish a Major League Soccer franchise in Miami. He also currently owns BAISA, which operates Club Bolivar, the most popular soccer team in Bolivia. Marcelo is a Young Global Leader of the World Economic Forum and a member of Ernst & Young's Entrepreneur of the Year Hall of Fame. He is Co-Founder of One Laptop Per Child, an organization dedicated to providing boys and girls in impoverished communities with low-cost laptops. He is also a member of several boards, including those of CTIA - The Wireless Association, and My Brother's Keeper Alliance, a not-for-profit working to eliminate opportunity gaps for young men of color.
Marcelo earned a B.Sc. in Economics and Finance in 1993 and an honorary Doctorate of Commercial Science from Bentley University in Massachusetts. He is a member of the 2016 Class of Henry Crown Fellows and the Aspen Global Leadership Network at the Aspen Institute.