Steven Soboroff

Steven L. Soboroff has been the Chairman of the Board and Chief Executive Officer of Playa Vista since January 1, 2009. Mr. Soboroff served as the President of Playa Vista from October 15, 2001 to December 31, 2008. Mr. Soboroff served as the President of the Recreation and Parks Commission and former senior Advisor to the Mayor of Los Angeles. He serves as the Chairman of the board of the Weingart Foundation. He serves as the Chairman Emeritus of Big Brothers of Greater Los Angeles. Mr. Soboroff has been a Director of Firstfed Financial Corp. since 1991. Mr. Soboroff served as a Director of FirstFed Bank, a subsidiary of Firstfed Financial Corp. since 1991 until August 6th 2010. Steve holds Bachelor and Masters Degrees in Dept. of Finance, Insurance and Real Estate from the University of Arizona. He resides in Pacific Palisades, California with his wife Patti and their five children.