Hassenfeld is the grandson of one of the founders of the Pawtucket, Rhode Island-based company and took the reins of the business in 1989 after his older brother Stephen died. He stepped down as CEO in 2003 and remains a board member. Chairman of the Board of Hasbro since 1989. Prior to May 2003, Chairman of the Board and Chief Executive Officer since 1999. Prior thereto, Chairman of the Board, President and Chief Executive Officer since 1989. Effective May 22, 2008, Alfred J. Verrecchia will become Chairman of the Board of Hasbro. Mr. Hassenfeld will remain on the Board as a director. Director of salesforce.com, inc.