Dietrich Mateschitz

Former marketing executive created Red Bull energy drink with Thai business partner Chaleo Yoovidhya. Markets drink to young people using cheeky advertising and extreme-sports sponsorships. A Taurus (the zodiac sign of the bull), Mateschitz owns 49% of the $5 billion (sales) company, which plans to expand to China in 2011. Now also present in France, Denmark and Norway, where it had been banned because of its contents; still banned in Iceland and Uruguay.Company has stakes in two soccer teams: Red Bull Salzburg and New York Red Bulls; also a Formula I team, Red Bull Racing. Mateschitz's other interests include Seitenblicke magazine; Servus TV; luxury resort on Fiji island of Laucala; and Hangar-7, the event center on the grounds of Salzburg airport that houses his historical aircraft collection called the Flying Bulls.