Taylor was nicknamed "The Grizz" by Wall Street analysts for his tough negotiating style. Taylor has transformed Titan from a small wheel manufacturing business to a global producer of off-highway wheel and tire systems. Titan has successfully acquired and recreated previously failed businesses in the off-highway wheel and tire markets. In 1993, Taylor led the company through its initial public offering on the NASDAQ. After enjoying successful trading on NASDAQ, Titan moved to the NYSE. Taylor has been in the wheel manufacturing business for over 30 years, and has worked with Titan in various sales, engineering and management positions. He attended Michigan Tech. Taylor served as president and CEO of the company from 1990 to 2005 when he became chairman and CEO. In 1996, Taylor ran as a Republican candidate for President of the United States, campaigning to bring sound fiscal management and business know-how to Washington.