She is chairperson and CEO of Phelps Prescott Group LLC, a strategy and management consultancy she co-founded in 2007. She retired from General Foods/Kraft Foods in 2006 after a 29-year career during which she held a variety of marketing, general management and senior executive roles including president of two operating divisions, CMO, and EVP of e-Commerce.
Ms. Sneed served as Executive Vice President, Global Marketing Resources and Initiatives, of Kraft Foods, Inc., a global food and beverage company from 2005 until her retirement in 2006; Senior Vice President, Global Marketing Resources and Initiatives from 2004 to 2005; and Group Vice President and President of E-Commerce and Marketing Services for Kraft Foods North America, part of Kraft Foods, Inc., from 2000 until 2004. She joined General Foods Corporation (which later merged with Kraft Foods) in 1977 and held a variety of management positions. Ms. Sneed is a director of Airgas, Inc., a national distributor of industrial, medical and specialty gases and related equipment, and Tyco Electronics, a manufacturer of engineered electronic components, network solutions, wireless systems and telecommunications systems.
Sneed is a former member of the boards of directors of Hercules Inc. and Communispace Inc. and a former trustee of Simmons College, the Chicago Children’s Museum, the Illinois Institute of Technology, the American Marketing Association and Fairfield Westchester County INROADS.
Paula earned a BA from Simmons College and an MBA from Harvard Business School. She was awarded an honorary degree in business administration from Johnson and Wales University.
Paula’s husband, Lawrence P. Bass, an electrical engineer and retired entrepreneur, left retirement six years ago to teach physics and engineering at a high needs high school on the south side of Chicago. They have one adult daughter.