Bozoma Saint John

Netflix co-CEO Ted Sarandos hired Saint John away from Endeavor in June 2020. Saint John was the first Black person to join the ranks of the streamer’s top executives. Before joining Endeavor in 2018, she had worked at Apple and Uber in high-profile roles. In Saint John’s two years as CMO of Endeavor, which she joined in June 2018, she oversaw the holding company’s marketing efforts for divisions including WME, IMG, UFC, Professional Bull Riders and Miss Universe, and headed up its global marketing business that serves as an agency. Prior to that, Saint John was chief brand officer at Uber for about a year, after serving as head of consumer marketing for Apple Music and iTunes for a little over three years. She had joined Beats by Dre in 2014, which Apple acquired shortly after she arrived. Previously, she was Pepsi-Cola North America’s head of music and entertainment marketing. She is also described by one former Netflix insider as well as former colleagues at Endeavor as an unconventional marketing executive. Insiders say Sarandos and Reed Hastings place a low priority on traditional marketing strategy. Saint John has become a name in her own right, giving Ted Talks and speeches. Posting to her 372,000 Instagam followers under the handle “badassboz,” she recently promoted Level 2 of her “Badass Workshop,” promising to help followers “architect your greatest self!!” at $150 for five sessions. She had announced to staff that she would be relocating to and working from Paris as “an ambassador of the [Netflix] culture,” but sources say those plans have been called off. Earlier in her career, Saint John served as VP of marketing for women’s fashion brand Ashley Stewart and managed accounts at ad agencies Arnold Worldwide and Spike Lee’s SpikeDDB. She holds a bachelor of arts degree from Wesleyan University in African-American studies and English. Bozoma “Boz” Saint John was born in Middletown, Conn., and spent her early childhood in Nairobi, Kenya, as well as Washington D.C., and Accra, Ghana, before her family moved to Colorado Springs, Colo., when she was 12 years old. After living in New York’s Harlem for over a decade, she now resides in Los Angeles.