Peter Lichtenthal

Peter Lichtenthal is Global Brand President, Bobbi Brown and Bumble and bumble at The Estée Lauder Companies (ELC). In this role, he heads global business operations for two of the company’s most innovative color and hair care brands. He has spent more than 30 years working in the beauty business, 27 of them at ELC, in various senior roles throughout the corporation. With his vast experience in marketing and general management, both in North America and International, Mr. Lichtenthal brings his broad and uniquely well-rounded perspective and leadership skills to Bobbi Brown and Bumble and bumble. Since joining Bumble and bumble in April 2007, Mr. Lichtenthal directed the launch and incredible growth of Bumble and bumble within Sephora, while maintaining creative and sales momentum within the professional salon channel. Bumble and bumble is Sephora’s number one hair care brand and continues to outpace competitors. By appointing an influential Global Artistic Director with deep knowledge of the brand’s heritage, Peter reinvigorated the Bumble and bumble Salon Network and reignited the Network’s engagement with the brand. Prior to his current role, Mr. Lichtenthal also oversaw Smashbox Cosmetics, where he worked with the California team to help solidify the brand’s growth momentum. Earlier in his tenure at ELC, as Global General Manager of M·A·C Cosmetics, Mr. Lichtenthal used his broad array of skills and insightful management style to help strengthen M·A·C’s global leadership position. As Senior Vice President, Global Marketing, Estée Lauder, he was responsibility for driving the Fragrance, Makeup, Skincare, Promotions, Special Events and Online departments. Prior to that, he was Vice President and General Manager of Estée Lauder International, after having spent over 10 years in marketing working on notable launches such as Advanced Night Repair, Fruition, pleasures, Pure Color makeup and Resilience Lift. Mr. Lichtenthal began his career in Advertising at Young and Rubicam, and Marketing at Avon Products. Mr. Lichtenthal has a BA in English from Brandeis University and a Masters in Marketing from Northwestern University. He also studied in Paris at the Institute of European Studies and speaks fluent French.