Jeffrey J Rotsch

As executive vice president, Jeff Rotsch leads the function responsible for all retail sales of General Mills consumer foods products worldwide, and is responsible for worldwide Channel Development, including oversight of the company’s Bakeries & Foodservice business. Since joining General Mills in 1974, Rotsch has held various marketing positions throughout the company, ranging from product manager in the Betty Crocker division to president of the Betty Crocker and Big G divisions. He was named to president of Consumer Foods Sales in 1997, and was elected a senior vice president of General Mills in 1993.