Don Emerson is a leader of PB's transit market --nationally recognized for his leadership in reinventing the alternatives analysis process, creating the current measures used to evaluate New Start projects, and developing portions of the technical guidance on New Starts Criteria while serving at the Federal Transit Administration. He is an expert in both the development of transportation planning policies and the preparation of implementation strategies on local, regional and national levels. Mr. Emerson is engaged as lead advisor to numerous transit agencies, state departments of transportation, and other government agencies on Federal funding programs. For the Jacksonville Transportation Authority, his recommendations of alternatives considered, financial planning, the Federal environmental process, right-of-way acquisition, and the locally preferred alternative, which led to the selection of bus rapid transit as the locally preferred alternative.