Reed’s background helps him approach Facebook from the perspective of his potential advertisers: the leagues, teams, networks and athletes who are looking for efficient ways to reach and engage fans. In seven years as president of the NBA Development League, Reed remade the structure of the league, pushing for increased investment by NBA owners in their D-League affiliates. Now, Reed thinks about the priorities of teams and leagues as he walks through the way Facebook can position itself to work with those who want to reach its audience. More than 650 million users have “liked” a sports-related page. More than 350 million were engaged on Facebook during the FIFA World Cup. He reminds them that Facebook can help them sell more tickets, increase sponsorship revenue, increase their fan bases globally and drive awareness for broadcasts.
Northwestern University (B.A., economics and American studies), Harvard Business School (MBA) Wife, Afia Asamoah; son, Robeson.