Rodriguez has been in her present position since early 2018 and has been chief marketing officer for Univision Communications Inc. since 2014. She joined UCI in 2000, and served in various positions including SVP of program scheduling and promotions officer and SVP of program scheduling and promotions, cable networks. She was recognized in Variety Magazine's 2017 marketing impact report and was the recipient of the 2017 Women of Distinction Award by Girl Scouts of Greater New York for her service as a role model of ethical leadership.