Equifax tapped longtime financial industry executive Mark Begor as its new permanent CEO, the company said Wednesday March 28 2018, as Equifax continues to try to recover from fallout surrounding the company's massive data breach. Begor took over from Paulino do Rego Barros Jr., who became interim CEO when Richard Smith stepped down from the post. Begor comes to Atlanta-based Equifax from the private equity firm Warburg Pincus, but he spent 35 years at General Electric before joining that firm. Begor ran GE's retail credit card business from 2002 to 2011, which was eventually spun off into a separate company now known as Synchrony Financial. The company is one of the largest co-brand credit card issuers in the country, which is when a company pairs up with a bank to issue a credit card under its brand. He also is on the board of directors for FICO, the company behind the namesake credit score. He also served as the chief financial officer at NBCUniversal Media and as GE’s Investor Relations leader, overseeing many acquisitions and dispositions. Education: Syracuse University, Rensselaer Polytechnic Institute (MBA)