LIZ MATTHEWS is the senior vice president of global brand and creative for Dell. She is responsible for building and running the new Dell Technologies brand and its family of brands. Additionally, Matthews is responsible for driving Dell’s brand and purpose globally through advertising, messaging, digital, social, creative, corporate narrative, voice, and visual identity, while at the same time, igniting Dell’s purpose internally.
Previously, she held multiple executive roles in Dell’s consumer and SMB business’ delivering award-winning work. In this role, she helped manage and develop global marcom for all B2C products. She has a plethora of technology marketing background from both large global brands and brazen start-ups including Sun Microsystems where she was fully integrated in the brand, product, and in house communications and ran end-to-end, integrated marketing for the software division.
Matthews’ career took off in healthcare, where she began her marketing journey at Johnson & Johnson. She sits on the Board of Directors for the Ad Council, and is a LifeWorks Legacy Circle member, a non-profit dedicated to empowering homeless youth to self-sufficiency.
Matthews earned a BA in communications from California Polytechnic State University.more » « less