Laura A Peracchio

Dr. Peracchio specializes in the application of consumer behavior research to marketing issues. She investigates the ways in which consumers are influenced by promotional and advertising information. Her research interests are in the areas of persuasion, consumer decision-making, language and culture, children’s consumer behavior and social marketing issues. Dr. Peracchio is the past President of the Society for Consumer Psychology, the division of the American Psychological Association focused on consumer psychology. Dr. Peracchio has served on the board of directors and marketing advisory committees for the United Way, American Cancer Society, Jewish Family Services, and the Milwaukee Jewish Federation. She has advised many organizations on marketing issues including Hormel Foods, S.C. Johnson, and the Milwaukee Children's Museum. PhD, Marketing, Northwestern University BSE/BA, Marketing and Psychology, The Wharton School and the College of Arts and Sciences, University of Pennsylvania Dual Degree Program