Holly Rocco Feraci is an associate partner to Baird’s US LLC, as a Washington based member of Baird’s CMC. She is an experienced government affairs and health policy professional that recently formed her own consulting and lobbying business, Eques Consulting. Eques Consulting’s niche and positioning is to offer a unique government affairs value proposition. Holly offers customized solutions in a cost-effective manner—no middle-men, no costly overhead, no large agency billing tactics. As a federally-registered lobbyist, her presence in Washington is capable of providing you with maximum flexibility, coverage and impact within Congress and the Administration and among stakeholders. Holly has 15 years of substantive experience in a range of sectors including health care, business/employer relations, tax, financial services, energy and sports. Holly employs subject matter expertise, knowledge of process, relationships, a global network with communications professionals and academics and strategic partnerships with attorneys, state affairs professionals, and grassroots experts to help clients navigate the ever-changing policy arena and win in Washington. Holly advises, advocates for and provides strategic counsel to clients on various health care matters, and in resolving legislative and regulatory matters before Congress and Administrative agencies. She works with clients to prepare materials, comment letters and legislative text in order to influence the legislative and regulatory process. She also has experience in representing various provider groups paid on the physician fee schedule, durable medical equipment suppliers and others with a consistent track record of identifying, developing, and executing new ideas and approaches toward generating results.