Will Schnabel

As senior vice president of international business development, Will Schnabel is responsible for growing and driving deeper integration with Silverpop's extensive ecosystem of technology and service partners, helping customers reach even higher levels of value through Silverpop's marketing solutions. Previously, he served as the company's head of international markets, overseeing Silverpop's international operations and expansion strategy across Europe and Asia. Schnabel joined Silverpop in 2007 following the company's acquisition of Vtrenz, for which he served as president and CEO. Upon joining Silverpop, he assumed responsibility for overall operations and product direction of Silverpop's Engage B2B solution, an industry-leading demand generation and lead-management technology. Prior to Vtrenz, Schnabel served in an executive capacity at Accenture, a global management-consulting firm, where he provided strategic guidance to global 500 organizations on the application and implementation of advanced business technologies. Schnabel is a frequent speaker on the topics of digital strategies, marketing automation technologies, and the influence of SaaS-based solutions on optimizing business performance.