Niall Hay

Niall has recently been named to the role of Brand Director. Previously he was responsible for eCommerce at Penske Automotive Group (since November of 2005). In this role he was responsible for managing Penske's digital business focusing on social media, reputation management, web related strategy, online marketing and Internet business development. He was also responsible for Industry Relations pertaining to the Internet as well managing PAG’s many web related vendor partners. Niall moved to Detroit, Michigan with Penske Corporation in August of 2000 as a part of the Management Development Program at Detroit Diesel Corporation. He began his automotive career in July of 2001 after Penske Corporation acquired UnitedAuto Group the predecessor to Penske Automotive Group. In addition to his work at Penske Automotive Group, Niall is Co-Founder and Managing Director of HL Capital LLC (since 2003), Co-Founder and Partner of Crimson Investment Partners (since 2013). He is also a Partner at Cornerstone Schools in Detroit, President of the Detroit Golf Foundation - The First Tee of Greater Detroit, Director of the Western Golf Association, and a member of the HBS Non-Profit Leadership Collaborative. Niall was born in Scotland and holds an honors degree in Economics from The Ohio State University. He graduated from the NADA Dealer Academy in 2003 and from Harvard Business School in 2013. He lives with his wife Emily in Birmingham, Michigan. Niall is a member of the 2014 Class of Henry Crown Fellows at the Aspen Institute.