Bill Fisher, CEO and Founder Bill served as the Founder and President of the International Division for GAP Inc, expanding the Company into Canada, Japan and Europe. He started Manzanita Capital in 2001. Currently, Bill lives in San Francisco, California and has previously lived in Canada and France. Bill has a Bachelor of Arts degree in English from Princeton University and a Master’s degree in Business Administration from Stanford University. Parents Doris and Donald fisher return to The Forbes 400 as the art market swells. Couple's large contemporary collection, featuring pieces by Chuck Close, Richard Serra and Alexander Calder, said to be worth more than $1 billion. Duo founded music-and-jeans store Gap in San Francisco 1969; public 1976. Handed control of company—and nearly half their stock—to sons John, Robert and William in 2004; shares down 20% since. Company plans to close or downsize some of its 3,100 stores, open new ones; annual sales down 2.5% to $15.8 billion since 2004. Introduced universal Web site for its 4 brands: Gap, Old Navy, Banana Republic, Piperlime. Expanding to Russia. William ran company's international stores until 1998.