Lisa Holton

Since joining Scholastic in May 2005, Ms. Holton has brought in key talent across a number of departments within the Trade division. She worked closely with the Book Fairs group to diversify and deepen the management team as well as extend and expand online marketing activities. She oversaw the acquisition and development of a number of major new series, including Goosebumps Horrorland, which will marry a new line of books with Internet content also written by R.L. Stine, and Allie Finkle’s Rules for Girls, Meg Cabot’s first series for middle grade girls. Known for her marketing acumen, Ms. Holton also oversaw the shift to campaigns that combine grassroots outreach with Internet marketing, including the Captain Underpants Purple Potty Bus Tour and The Seven Questions campaign leading up to the release of Harry Potter and the Deathly Hallows.