When Sassoon picked up his shears in the 1950s, styled hair was typically curled, teased, piled high and shellacked into place. Then came the 1960s, and Sassoon's creative cuts, which required little styling and fell into place perfectly every time, fit right in with the fledgling women's liberation movement.
Sassoon opened more salons in England and expanded to the United States before also developing a line of shampoos and styling products bearing his name. His advertising slogan was "If you don't look good, we don't look good."
The hairdresser also established Vidal Sassoon Academies to teach aspiring stylists how to envision haircuts based on a client's bone structure. In 2006 there were academies in England, the United States and Canada, with additional locations planned in Germany and China.
He sold his business interests in the early 1980s to devote himself to philanthropy. The Boys Clubs of America and the Performing Arts Council of the Music Center of Los Angeles were among the causes he supported through his Vidal Sassoon Foundation. He later became active in post-Hurricane Katrina charities in New Orleans.
He had moved to Los Angeles in the early 1970s in search of a chemist to formulate his hair-care products and had decided to make the city his home.
A veteran of Israel's 1948 War of Independence, Sassoon also had a lifelong commitment to eradicating anti-Semitism. In 1982, he established the Vidal Sassoon International Center for the Study of Antisemitism at the Hebrew University of Jerusalem.
Married four times, Sassoon had four children with his second wife, Beverly, a sometime film and television actress, usually billed as Beverly Adams.more » « less